Tourism Ireland Launches 2013 Marketing Plans

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Tourism Ireland Launches 2013 Marketing Plans
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29 Nov 2012

North America and Mainland Europe hold the key to tourism growth next year, according to Tourism Ireland, as it launched its marketing plans for 2013 today. The plans will see visitor numbers to the island of Ireland increase by +5% to 7.6 million in 2013, contributing €3.7 billion (+6%) to the economies, north and south.

2012 looks set to be one of the strongest years ever for visitors from North America to Ireland (since the previous high of 2007, when we welcomed over one million visitors). And, with the number of airline seats from the United States to Ireland set to grow by +20% for the summer of 2013, Tourism Ireland believes this is a market of considerable potential. A new three-year plan – “Make Ireland Jump Out” – will be rolled out in the US in 2013. It aims to increase the number of American visitors by +20% between 2013 and 2015 and to win a greater share of all travel by Americans to Europe.

Mainland Europe is also an increasingly important market for Irish tourism, now delivering even more holidaymakers and revenue than Great Britain. For 2013, Tourism Ireland aims to welcome almost 2.5 million European visitors (an increase of +4.4%). The organisation’s resources will be prioritised in the two key markets of Germany and France – followed by Italy, the Nordics, Spain and the Netherlands. And a new strategy for Great Britain, our largest tourism market – “GB Path to Growth” – will be implemented, to grow the number of British holidaymakers by +20% i.e. an additional 200,000 holiday visitors per year by 2016.

Details of Tourism Ireland’s brand new website Ireland.com were also unveiled at today’s event. The new site, which will go live in time for January 2013, will appear in 11 different language versions for over 30 individual markets around the world. It has been completely redeveloped to provide a transformed web experience for potential holidaymakers around the world. It has been specially designed to capitalise on the huge importance of the internet in planning and booking holidays today and to harness the phenomenal growth in social media. A new domain name for the site, Ireland.com, with its ease of recognition and memorability, will ensure greater ‘stand-out’ for the destination around the world and deliver savings in promotions and search engine optimisation (SEO) activity.

Australia and emerging tourism markets also look set to experience a record year in 2012 – thanks in part to improved access, with more air routes than ever before via the Middle East providing good connectivity from Australia, China and India. For 2013, Tourism Ireland will continue its successful strategy of working with airlines, the travel trade and industry partners, as well as influential media in those markets – highlighting ease of access, the visa waiver scheme and the many compelling reasons to visit Ireland. A combined UK and Ireland visa has the potential to deliver additional growth from these markets.

The major focus of Tourism Ireland’s promotions next year will be The Gathering Ireland 2013, the biggest and most ambitious tourism-led event ever held in Ireland. Tourism Ireland will promote The Gathering throughout the year to the 70 million people across the world who feel linked by family, friends or otherwise with Ireland.

Speaking at the launch, Minister for Transport, Tourism & Sport Leo Varadkar said: “Tourism is central to Government plans for economic recovery. Shortly after the election we brought in a range of measures to support the sector, including a special tourism VAT rate of 9%. Next year, Ireland will host the biggest single tourism event ever held in Ireland, The Gathering Ireland 2013. Everybody in Government, Tourism Ireland and Fáilte Ireland is leaving no stone unturned to reach our ambitious target of 325,000 extra visitors next year. With the support of the wider community at home and abroad, I am confident we can deliver growth of over 5% in overseas visits next year, with the knock-on benefits in terms of revenue and jobs in every part of the country.”

2012 performance
Latest estimates indicate that, by year end, 7.27 million people will have visited the island in 2012, generating revenue of approximately €3.51 billion. Niall Gibbons, chief executive of Tourism Ireland, said: “2012 has been something of a mixed year, with Dublin and other cites, as well as the tourism ‘honeypots’ doing quite well, but with rural and outlying areas finding the going harder. Visitor numbers from North America and long-haul markets like Australia look set to reach or even exceed the records levels of 2007. The performance of Mainland European markets has also been quite strong. However, visitor numbers from Great Britain, our largest tourism market, have been disappointing, with a flat economy and weak consumer confidence having a significant impact on travel by Britons throughout the year.”

Global Connections for Tourism Growth: 2013 and beyond
Tourism Ireland’s targets for 2013 will see the island of Ireland welcoming 7.6 million visitors, representing growth in visitor numbers of + 5% over 2012. Commenting on the year ahead, Niall Gibbons said: “2013 is about setting us back on a path of sustained growth in the continuing difficult climate. Despite the uncertainty surrounding the pace of economic recovery in our key source markets, we believe that our marketing activity around the globe in 2013 can deliver a +5% increase in visitor numbers, with North American and Mainland Europe representing significant potential. The Gathering Ireland presents an unprecedented opportunity for us to shine a spotlight on Ireland around the world. And we will continue to work closely with our tourism partners, both at home and overseas, to achieve our common objectives and help drive economic regeneration.”

Image from page 258 of “World survey by the Interchurch World Movement of North America : revised preliminary statement and budget ..” (1920)
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Identifier: worldsurveybyint00inte
Title: World survey by the Interchurch World Movement of North America : revised preliminary statement and budget ..
Year: 1920 (1920s)
Authors: Interchurch World Movement of North America
Subjects: Interchurch World Movement of North America
Publisher: New York : Interchurch press
Contributing Library: Princeton Theological Seminary Library
Digitizing Sponsor: Internet Archive

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been conclusively demonstrated thatmissionaries children are better cared for, onthe average, in homes specially maintained forthis purpose than in private homes. THE CHURCHS CHANCE CHURCH homes give to children frombroken families a care which cannot be as-sured in the ordinary private family. They givetemporary care to another group whose parents,one or both, will want them later. Our churchhomes are often used by juvenile courts as safeplaces of detention for children. Child-place-ment in suitable homes is desirable, but does notprovide for all, since many are not placeable.Besides, too many families, particularly in thecountry, want the boys or girls merely as ser-vants and often work them too hard. We allremember the story of Rileys Little OrphantAnnie. EDUCATIONAL FACILITIES THE standards of education and Christiantraining in childrens church homes arehigher than the average family provides. Such HOSPITALS AND HOMES: Homes for Children 255 JESUS Said: Little Children Com< *»

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PROTESTANT CHURCH CHILDRENS HOMES turn away TEN for every child received. What if YOUR child met the closed door? What will you dowith me? £%^ ^ )Wk^ Immi I SHALL BE EITHER HOMELESSOR IN A CHILDRENS HOME Just which, depends on yourChristian benevolence. homes afford an opportunity for temporarytraining and become a stepping-stone to a per-manent family connection. Some defectivechildren, physically or morally weak, need in-stitutional life and are made stronger thereby.Lastly, the demand shows the need. Our re-ports show that managers of homes are beingconstantly urged to care for more children.Last year one home in Richmond, Virginia, re-jected 750; one Ohio home rejected 500; oneLong Island home rejected 110; all becausethey had no more room. A CONSTRUCTIVE PROGRAM THE survey has brought out the fact thatall existing church homes for children needfinancial support to carry out their programs ofimprovement and expansion. The large major-ity has not the means to carry out the improve

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Image from page 511 of “The Bell System technical journal” (1922)
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Identifier: bellvol10systemtechni00amerrich
Title: The Bell System technical journal
Year: 1922 (1920s)
Authors: American Telephone and Telegraph Company
Subjects: Telecommunication Electric engineering Communication Electronics Science Technology
Publisher: [Short Hills, N.J., etc., American Telephone and Telegraph Co.]
Contributing Library: Prelinger Library
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direction of lay and with the secondtape overlapping the gap between the edges of the first. Again thecable is given a coat of asphalt. One serving of impregnated juteroving, a coating of asphalt and a layer of impregnated jute yarnwith opposite direction of lay are next applied. An application ofnon-adhesive compound composed of whiting, glue, and water com-pletes the armor coating. The machines used for tape armoring areshown by Fig. 40. They consist of a supply position for the leadsheathed cable, asphalt tanks, paper heads, jute heads, two steeltape heads, a capstan and take-up. Tanks for melting the asphaltcompounds before their use in the machine are also provided. This 470 BKLL SYSTEM TECHNICAL JOURNAL type of cable is protected from mechanical injury and soil corrosion, andcan be laid very quickly and cheaply. One interesting advantagegained through the use of this type of armor is that a magneticshield is thus placed around the cable greatly reducing the efTects ofinduction.

Text Appearing After Image:
£J.rmf^^.^::kM Fig. 40—-Tape armoring machine. Conclusion The application of scientific and engineering elTort to improvementsin the processes and machine equipment for manufacture of telephonecable is fully justified by the results which have been obtained fromboth an economic and quality standpoint. New raw materials andalloys together with new designs of cable will be forthcoming in thefuture in the effort to improve and extend the long distance telephoneservice. New communication devices will be invented and perfectedfor use in connection with such cable and these in turn will have aradical effect upon the cable design, the process and the equipment forits manufacture. Ihe engineers and scientists engaged in suchmanufacturing activities are indeed rendering a broad service not onlyto the men and women employed in the immediate industry but alsoto the people at large who use these facilities. LEAD-COVERED PAPER-INSULATED TELEPHONE CABLE 471 In concluding, the writer wishes to ac

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